'Pay Per Click'
SEO and the right 'Code'
Everyone is talking about SEO (Search Engine Optimisations) and just as many people are selling their services to try and make this possible.
How then does it work and can you benefit from this?
Yes you will benefit from it but let's give you quick senario...how many young man have purchased old cars and spent fortunes trying to make them faster? In reality you can only do so much to what is, after all, an old and slow vehicle.
The point we are making is that if you have your website's designed correctly, then you will not need to spend a fortune applying a wealth of SEO 'Tags' or services. You will, however need to look at using a sensible service like Google Analytical or using a ' pay-per-click' service. This must be monitored on a regular basis to see where your site is receiving its 'hits' from and how to make adjustments necessary to point people where you really want them to go within your website. We offer this service and monitor our clients website's on their behalf.
An example of this actually helping a business is where we noticed that a local Ferrari garage was getting a huge amount of 'hits' to just one of their sales pages. In particular, these 'hits' were for just one style of Ferrari vehicle. This told us two things, should the garage look to get more of these cars for sale and second, why was there such little attention being paid to the rest of their website? We cannot make our clients do something they do not want and in this case, the client had refused to add much content to their service page. The result was that people who were searching for 'Ferrari Services' were not being directed to our clients site as they had very little content regarding these type of services. Finally, and after much convincing, we changed the website to include 4 separate pages regarding 'Ferrari Services' and related issues. Now, our client receives a lot more 'hits' and understands the value in address his SEO and it helps with monitoring his website's activity.
Many people have heard about 'meta tags' and how these can help with SEO. In today's world these account for only a small percentage of the correct SEO. SEO is about building relative links and much more. Google have set the standards and modern web designers need to keep abreast of these changes.
We are not about to give our techniques away here but please feel free to talk with us anytime where we can provide examples of our SEO and how it has helped our clients and how it may also help you..